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Startups / Economy Economy

Alternative Soda Brands Taking Over Beverage Markets

Source: bloombergMarkets June 26, 2026 · 14:29
Poppi Co-Founder Allison Ellsworth describes struggles of breaking into beverage industry, warns getting product on shelves is "capital intensive." Ellsworth says movement within "MAHA" is changing industry standards, including for beverage giants like Pepsi which purchased Poppi in 2025 for nearly $2 Billion. (Source: Bloomberg)
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