Amazon makes it easier to buy what you see on Prime Video
Source:
techcrunch
September 10, 2026 · 11:10
From the publisher
Amazon is expanding shopping integrations across Prime Video, letting viewers discover products tied to thousands of shows, movies, and live sports through X-Ray, its shopping app, and a new Lens-powered “Shop the Scene” feature.
The original article opens on the publisher's website.
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