Artists are making ‘anti-slop’ to rebel against AI: ‘It’s been rammed down our throats’

Source: guardianTech June 8, 2026 · 06:00
In response to AI’s hyperrealism, artists and creatives are gravitating toward the homespun and imperfectEarlier this year, a group of film-makers, commercial directors and AI industry influencers gathered in New York City for the Runway AI Summit – a daylong hype-fest, trumping up the potential of this new technology. During one talk, Rob Wrubel, co-founder and managing partner at San Francisco ad firm Silverside, talked up his work on the Coca-Cola company’s AI-generated 2025 Holiday Caravan ad. “What’s incredible about AI,” Wrubel said, “is that you can go from script to production is just two weeks!”What Wrubel failed to mention was that the ad – with its computerized polar bears and fake-looking trundling delivery trucks – was widely despised by pretty much anyone who saw it. Indeed, …

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