As Political Ad Spending Skyrockets, Broadcast TV Remains King
Source:
nytimes
November 1, 2026 · 02:00
From the publisher
Even though marketers have increasingly shifted their dollars to other media, local stations are reaping a bonanza during these midterm elections. Nowhere is this is more evident than in Texas.
About the source
The New York Times
The New York Times (NYT) is a newspaper based in Manhattan, New York City. The New York Times covers domestic, national, and international news, and publishes opinion pieces and reviews. One of the longest-running newspapers in the United States, the Times serves as one of the country's newspapers of record. As of June 2026, The New York Times had 13.35 million total subscribers: 550,000 print and 12.8 million digital, both the highest numbers for any newspaper in the United States by a signific…
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