Bearista cups are returning at Starbucks. Can the viral sensation boost holiday sales again?
Source:
cnbc
October 28, 2026 · 07:04
From the publisher
Starbucks CEO Brian Niccol is hoping to recapture lightning in a bottle and keep his turnaround plan moving forward.
About the source
CNBC
The Consumer News and Business Channel (CNBC) is an American business news channel owned by Versant. The network broadcasts live business news and analysis programming during the morning, daytime business day, and early-evening hours, with the remaining hours filled by business-related documentaries and reality television programming, as well as occasional sports presentations from USA Sports. CNBC operates an accompanying financial news website, CNBC.com, which includes news articles, video and…
Wikidata Q1023912
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The original article opens on the publisher's website.
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