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Business / General

Bloomberg Opinion: NBA's Curry Can Take Li Ning Global

Source: bloombergMarkets June 4, 2026 · 22:51
NBA superstar Stephen Curry has signed an endorsement deal with Li Ning, giving the Chinese sportswear giant one of the world’s most recognizable basketball ambassadors. Bloomberg Opinion columnist Juliana Li says Curry has the capacity to take the Chinese company global. (Source: Bloomberg)
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