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Databricks co-founder shares his secrets for winning big enterprises customers

Source: techcrunch October 26, 2026 · 15:00
Databricks co-founder shares his secrets for winning big enterprises customers
Photo by Anil Sharma · Pexels
From the publisher
Turns out selling to big companies isn’t about having the shiniest tech: it’s about hitching a ride on a giant’s sales team.
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TechCrunch

TechCrunch is an American global online newspaper focusing on topics regarding high-tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 acquisition of AOL and Yahoo! by Verizon, the site was owned by Verizon Media from 2015 through 2021.

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