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'Everyone laughed' when he started a pumpkin farm—now it brings in $2 million a year

Source: cnbc October 17, 2026 · 06:00
'Everyone laughed' when he started a pumpkin farm—now it brings in $2 million a year
Photo by Adem Albayrak · Pexels
From the publisher
Kelly Schultz bought a pumpkin farm in 1996. He transformed it into a seasonal attraction that draws in 100,000 visitors each fall.
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CNBC

The Consumer News and Business Channel (CNBC) is an American business news channel owned by Versant. The network broadcasts live business news and analysis programming during the morning, daytime business day, and early-evening hours, with the remaining hours filled by business-related documentaries and reality television programming, as well as occasional sports presentations from USA Sports. CNBC operates an accompanying financial news website, CNBC.com, which includes news articles, video and…

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