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Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature

Source: cnbc October 26, 2026 · 06:02
Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature
Photo by Solen Feyissa · Pexels
From the publisher
Fanatics is using AI to help shoppers navigate more than 1.5 million items of sports merchandise, with a Shop the Look feature powered by OpenAI Codex.
About the source

CNBC

The Consumer News and Business Channel (CNBC) is an American business news channel owned by Versant. The network broadcasts live business news and analysis programming during the morning, daytime business day, and early-evening hours, with the remaining hours filled by business-related documentaries and reality television programming, as well as occasional sports presentations from USA Sports. CNBC operates an accompanying financial news website, CNBC.com, which includes news articles, video and…

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