Ferrari’s chairman is bullish on AI. He’s less certain how businesses will cash in

Source: cnbc October 9, 2026 · 04:54
Ferrari’s chairman is bullish on AI. He’s less certain how businesses will cash in
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Ferrari chair John Elkann played down AI bubble fears, but acknowledged investment in the technology could outpace revenue generation.
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The Consumer News and Business Channel (CNBC) is an American business news channel owned by Versant. The network broadcasts live business news and analysis programming during the morning, daytime business day, and early-evening hours, with the remaining hours filled by business-related documentaries and reality television programming, as well as occasional sports presentations from USA Sports. CNBC operates an accompanying financial news website, CNBC.com, which includes news articles, video and…

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