For New Car Brands, the Path to Success Is Littered With Flops
Source:
nytimes
June 20, 2026 · 02:00
Honda and Sony have bailed on Afeela, their joint E.V. project, without selling a single car. Subbrands from big automakers have a shaky track record, but leaning into luxury can help.
The original article opens on the publisher's website.
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