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Economy Economy

Gen Z Swaps Bars for Barbells

Source: bloombergMarkets May 31, 2026 · 09:31
As young people increasingly turn away from drinking alcohol, they’re spending more on gym memberships and classes: 30% more than just a year ago, according to market intelligence firm Mintel. These sweaty spaces are beginning to replace bars as places to meet friends and grow relationships. Bloomberg Pursuits Journalist Sarah Rappaport joined Lisa Mateo on Bloomberg This Weekend to discuss. (Source: Bloomberg)
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