How a Major Grocery Store Chain Can Dramatically Lower the Cost of Food

In June, grocery giant Aldi opened a store just off of Times Square in Manhattan. It's the company's first location in Midtown and, according to their Chief Commercial Officer Scott Patton, Aldi has to orchestrate a "logistical symphony" to get groceries into the middle of one of the busiest places in America. For instance, they use shorter trucks to navigate the tight corners of New York City streets. On this episode, we speak with Patton about what it took to open this specific Aldi and why they chose a busy tourist location like Times Square. He also explains how the company — famous for its low prices — is able to sell even wagyu ground beef at a consumer-friendly price point, how the mostly private-label grocer thinks through which name brands to incorporate into their sto…