How GM is trying to talk used car shoppers into buying new vehicles

Source: cnbc November 10, 2026 · 05:00
How GM is trying to talk used car shoppers into buying new vehicles
Photo by Antoni Shkraba · Pexels
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Automakers say that substantial shares of the customers walking into a dealership looking for certified used cars end up buying new. Here's how it works.
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CNBC

The Consumer News and Business Channel (CNBC) is an American business news channel owned by Versant. The network broadcasts live business news and analysis programming during the morning, daytime business day, and early-evening hours, with the remaining hours filled by business-related documentaries and reality television programming, as well as occasional sports presentations from USA Sports. CNBC operates an accompanying financial news website, CNBC.com, which includes news articles, video and…

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