Making the case for context-aware AI
Source:
mitTechReview
October 22, 2026 · 03:00
From the publisher
Enterprise AI can generate recommendations, automate tasks, and help organizations make decisions faster. But without an understanding of how a business actually operates, even powerful models can miss the constraints and relationships that determine whether a decision is the right one. As companies look to move AI from experimentation into everyday operations, the challenge ahead…
About the source
MIT Technology Review
MIT Technology Review is a bimonthly magazine wholly owned by the Massachusetts Institute of Technology. It was founded in 1899 as The Technology Review, and was re-launched without the leading article in its name on April 23, 1998, under then publisher R. Bruce Journey. In September 2005, it was changed, under its then editor-in-chief and publisher, Jason Pontin, to a form resembling the historical magazine.
Wikidata Q796078
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The original article opens on the publisher's website.
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