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Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps

Source: techcrunch October 20, 2026 · 10:12
Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps
Photo by Bastian Riccardi · Pexels
From the publisher
Meta's AI companion Muse has surpassed 10 million U.S. downloads in its first 40 days, joining an exclusive group of apps that includes Threads. New data also shows Muse is retaining users at higher rates than its AI rivals.
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TechCrunch

TechCrunch is an American global online newspaper focusing on topics regarding high-tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 acquisition of AOL and Yahoo! by Verizon, the site was owned by Verizon Media from 2015 through 2021.

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