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Nectar launches an AI agent to automate creator discovery and outreach for brands

Source: techcrunch November 12, 2026 · 11:11
Nectar launches an AI agent to automate creator discovery and outreach for brands
Photo by Pavel Danilyuk · Pexels
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Nectar's new AI agent automates influencer marketing, helping brands discover creators, manage outreach and partnerships, and track campaign results.
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TechCrunch

TechCrunch is an American global online newspaper focusing on topics regarding high-tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 acquisition of AOL and Yahoo! by Verizon, the site was owned by Verizon Media from 2015 through 2021.

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