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AI / Gaming Gaming

No console-flation: how the thirst for AI chips is sending games console prices soaring

Source: guardianTech July 1, 2026 · 07:00
AI datacentres, memory scarcity and factory capacity are costing consumers –and console makers• Don’t get Pushing Buttons delivered to your inbox? Sign up hereIt was once a truth universally acknowledged that an ageing console in possession of good revenue must be in line for a price reduction. Those days may be over. In March, Sony announced a price increase of £90 for the PS5, while last month Microsoft informed gamers that it would be charging at least £75 more for the Xbox Series S and X consoles from August. All three were first released back in 2020. The Switch 2 will also be more expensive globally from September.The main culprit, of course, is AI, or more specifically the exploding demand for semiconductors and memory to power datacentres. Console manufacturers could once source th…
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