P.&G.’s Chief on Whether Brand Loyalty Is Enough When Prices Keep Climbing

Source: nytimes October 4, 2026 · 02:01
P.&G.’s Chief on Whether Brand Loyalty Is Enough When Prices Keep Climbing
From the publisher
Procter & Gamble’s new boss, Shailesh Jejurikar, talks about how the company is thinking about higher costs, what gets passed on to consumers and how A.I. helps it compete.
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The New York Times

The New York Times (NYT) is a newspaper based in Manhattan, New York City. The New York Times covers domestic, national, and international news, and publishes opinion pieces and reviews. One of the longest-running newspapers in the United States, the Times serves as one of the country's newspapers of record. As of June 2026, The New York Times had 13.35 million total subscribers: 550,000 print and 12.8 million digital, both the highest numbers for any newspaper in the United States by a signific…

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