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Startups / General

Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn

Source: techcrunch July 10, 2026 · 17:29
Phia, the shopping startup founded by Bill Gates’ daughter, Phoebe, and her friend, Sophia Kianni, is under fire for a practice known as “cookie stuffing,” which helped the product receive commissions and credit for sales it did not actually generate, per a Bloomberg investigation. 
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