The World Cup’s Biggest Match Is Nike Vs. Adidas
Source:
nytimes
July 9, 2026 · 02:00
From the publisher
Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet big on the tournament.
About the source
The New York Times
The New York Times (NYT) is a newspaper based in Manhattan, New York City. The New York Times covers domestic, national, and international news, and publishes opinion pieces and reviews. One of the longest-running newspapers in the United States, the Times serves as one of the country's newspapers of record. As of June 2026, The New York Times had 13.35 million total subscribers: 550,000 print and 12.8 million digital, both the highest numbers for any newspaper in the United States by a signific…
Wikidata Q9684
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