This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off

Source: wired October 2, 2026 · 11:19
This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off
From the publisher
A collaborative Instagram post between footwear line HEYDUDE and a University of Florida frat is sparking backlash due to sexual cyberharassment allegations against two former members.
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Wired (magazine)

Wired is a bimonthly American magazine that examines the impact of emerging technologies on culture, the economy, and politics. It is published in both print and online editions by Condé Nast. The magazine has been in publication since its launch in January 1993. Its editorial office is based in San Francisco, California, with its business headquarters located in New York City.

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