US Soccer Looks To Capitalize on The World Cup Attention

Source: bloombergMarkets June 25, 2026 · 12:50
JT Batson, US Soccer CEO andRandall Williams, Bloomberg News Senior Reporter AND Co-Host of the ‘Business of Sports’ Podcast join Bloomberg Businessweek Daily to discuss World Cup engagement and partnerships, fan and viewership metrics, popularity and the tournament's overall commercial expansion. (Source: Bloomberg)

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