Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles
Source:
techcrunch
October 16, 2026 · 07:00
From the publisher
Counterfeits of luxury goods are a major problem for fashion houses. Counterfeiters are getting better at replicating brands’ marks and passing off dupes, known as “superfakes,” as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods. Veritas was founded by Luci Holland, a former Tesla technical […]
About the source
TechCrunch
TechCrunch is an American global online newspaper focusing on topics regarding high-tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 acquisition of AOL and Yahoo! by Verizon, the site was owned by Verizon Media from 2015 through 2021.
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