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Your AI agent may be ready. Your sales motion probably isn’t.

Source: ventureBeat August 11, 2026 · 06:00
Presented by SalesforceInterested buyers don't generate revenue. Live customers do. That's the lesson I keep drawing from watching hundreds of ISV partnerships navigate the agent economy over the last 18 months.The companies pulling ahead aren't winning on features. They're winning because customers can move from discovery to live deployment in hours, while competitors are still negotiating contracts, clearing tax reviews, and waiting on provisioning.That gap between a buyer who says “yes” and a customer who is actually using the product is where too many deals lose momentum. Urgency fades. Champions move on. Competitors get another opening.Gutenburg saw that gap firsthand. Healthcare organizations valued its product, but sales cycles stretched 30 to 45 days. With custom pricing via AgentE…
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