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Business / General

Brands are sponsoring IRL communities. Some experts say that could spell their end

Source: cnbc November 8, 2026 · 05:00
Brands are sponsoring IRL communities. Some experts say that could spell their end
Photo by İdil Ceren Çelikler · Pexels
From the publisher
Brands are sponsoring book clubs and other local groups, giving organizers new revenue while raising questions about trust and community.
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CNBC

The Consumer News and Business Channel (CNBC) is an American business news channel owned by Versant. The network broadcasts live business news and analysis programming during the morning, daytime business day, and early-evening hours, with the remaining hours filled by business-related documentaries and reality television programming, as well as occasional sports presentations from USA Sports. CNBC operates an accompanying financial news website, CNBC.com, which includes news articles, video and…

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