Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty
Source:
cnbc
November 8, 2026 · 06:00
From the publisher
Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon.
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CNBC
The Consumer News and Business Channel (CNBC) is an American business news channel owned by Versant. The network broadcasts live business news and analysis programming during the morning, daytime business day, and early-evening hours, with the remaining hours filled by business-related documentaries and reality television programming, as well as occasional sports presentations from USA Sports. CNBC operates an accompanying financial news website, CNBC.com, which includes news articles, video and…
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